You're in the thick of year-end campaign prep, right? Emails drafted. Social posts scheduled. Printed appeal letters at the printer. Check. But the most important piece — the one that's often forgotten? The pre-solicitation strategy. The warm-up. Ideally, regular donor updates, conversations, and engagement opportunities have been happening all year. But if not? You're not alone. And there's still time. Why the Warm-Up Matters When you do the work before  the ask, donors aren
